5 Causes of Tomorrow: #4 Gender Investing Gap

Founders of Female Invest, a learning resource and community to close the gender investing gap.

What’s the issue?

Investing in the stock market offers people the chance of long-term financial freedom. But a Gender Investing Gap exists, putting women at a real disadvantage: only 48% of women invest compared to 66% of men, and on average they invest 29% less.

Only 10% of women claim to fully understand investing and just 28% feel confident investing. This isn’t really a surprise when you consider how male-dominated the world of finance has always been, with institutions, schools and parents putting male financial literacy first.

The consequences of this investing gap are potentially huge: directly contributing to the Gender Wealth Gap - the most significant indicator of gender equality we have - that we may never hope to close if it’s predominately men enjoying the spoils of the financial market.

What could brands do?

They can partner with companies like Female Invest and prominent female investors to provide free training resources specifically tailored to women, to improve their knowledge and confidence in the investing arena. They can also connect women with experienced investor mentors to help guide them on their investing journeys.

Which brands could be a natural fit?

Banks and financial brands, female-focused brands, brands who care about gender equality and female financial success and security.

Further reading

The stats to prove the Gender Investing Gap is real 

Why women’s lack of confidence widens the Gender Investing Gap