The Great Impact Reset

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At Onward, we believe it’s time for a fundamental reset of how brands approach impact. One that grounds it in reality and recentres it around the lives of real people: how they think, make decisions, and what trips their BS detector.

We’re calling it The Great Impact Reset, and this report outlines the five critical shifts we believe brands need to make to ensure their impact work connects with mass audiences and delivers on its potential for good growth.