Case Study Kantar
Bringing Kantar’s sustainable audience segments to life
Brief
Kantar, the global insights company, had identified 7 audiences divided by sustainable behaviours and values. They briefed us to bring them to life for their brand and corporate clients, to help them drive sustainable behaviour change with consumers.
Output
We named the audiences, shaped a story for each, then made them more engaging by turning them into a set of 7 tarot-style cards to bring them to life, give to clients, and guide their strategy. We then made a video bringing the audiences and cards to life to draw Kantar’s clients into the new segmentation.
Result
Waiting for results - launched in May 2025.