Case Study YSL
Expanding YSL’s impact through influencers
Brief
YSL’s Abuse Is Not Love is a cause platform to educate people on the 9 signs of intimate partner violence, to keep everybody safe.
Launching in 2020, the cause has trained over 1.3m people to spot the signs, but has never used influencers as part of its outreach strategy - YSL asked us to help them do it.
Output
We created an influencer campaign to spread the cause and drive their followers to its training while navigating the sensitivity of the topic. Tapping into existing social trends around relationship ‘icks’, we revealed that some behaviours are far more than that - they’re actually abuse.
Result
Work to launch in October 2025.