Who We Are
We’re an impact agency led by senior brand, sustainability and social impact experts, with decades of experience helping some of the world’s most ambitious businesses and brands change themselves - and the world - for the better.
Around us sits what we call our Onward Orbit: a trusted circle of 30+ specialists: creatives, designers, agencies, sustainability subject experts, NGO leaders, and academics. This gives us the flexibility to bring in the right experts for every brief, giving our clients direct access to world-class talent without the usual overheads or layers.
If you’re a brand looking to start your journey, or take things to the next level, get in touch. We work fast, lean and without jargon.
Meet our co-founders
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Co-Founder & Sustainability Lead
Anna is a sustainability and brand strategist and an avid public speaker on topics at the intersection of sustainability and brands. She holds a Master’s in Sustainability and Social Innovation from HEC Paris, having written her thesis on methodologies to prevent greenwashing. She believes that brands can build back trust with citizens by focusing on credible impact, transparency and collaboration.
LinkedIn
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Co-Founder & Social Impact Lead
Callum helps brands win with social impact by bringing creative thinking to complex problems. He’s spent a decade doing it for brands like Adidas, PepsiCo and Corona, and NGOs like UNICEF and Minderoo Foundation. A former journalist, he’s written for a range of global publications on the issues that move him. He believes this work works best when it carries hope and, when appropriate, a hint of humour.
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Co-Founder & Brand Lead
Phil is a brand strategist with experience in sustainability, impact and behaviour change, who has built brands and campaigns for clients including Budweiser, Danone and L’Oréal. Slightly obsessed with memorability, he believes work in impact and sustainability can make people laugh and smile while changing the world for the better.
LinkedIn
FAQs
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Onward is an independent consultancy focused on Brand, Sustainability, Impact, and Storytelling. Our mission is to help businesses and brands build the better future we all want to belong in, creating good growth that benefits business, consumers and the world at large.
In short, we help organisations drive better business results by doing good – aligning brand strategy and creative ideas with sustainability and social impact to create a better future.
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We like to think that we combine the substance of a consultancy with the sparkle of a creative agency.
Our founders started their careers in advertising, but have all focused on purpose, sustainability and social impact for the last decade. That means we bring together the depth of a purpose, impact & sustainability consultancy with the brand-building creativity of an ad agency.
Our output therefore ranges from building brand strategy, to crafting sustainability strategies and developing impact programs, resulting in whatever the best output for your brand's objectives is - be that consumer-facing marketing, internal up-skilling programs or industry-focused comms.
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We are a collective of senior experts with decades of experience in branding, purpose, sustainability and social impact. Unlike traditional agencies, we don’t work as a one-size-fits-all team. Instead, we assemble flexible, bespoke teams from a trusted collective of strategists, creatives, designers, and subject specialists to fit each project’s needs.
This means our clients work directly with experienced leaders, making our approach fast, lean, and jargon-free. It also means that you get more value for what you pay - because we're not asking you to bankroll our payroll.
Our focus on credibility - avoiding greenwashing, purposewashing etc. - also sets us apart, especially from advertising agencies who rarely have true expertise in-house. For example Anna, our Co-founder and CEO, wrote her Masters thesis on methodologies to prevent greenwashing in marketing at HEC Paris, giving us a true baseline of credibility. Or Callum, our Co-founder and CCO, has been a journalist writing on social impact issues for years.
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Not necessarily – we work with brands that want to grow in a forward-thinking, responsible way. You don’t need established sustainability programmes or social initiatives - we can help you start from scratch in those areas if needs be.
For example, if you’re a new company or brand, we can create a purpose-driven brand strategy from the ground up, to then use as the basis of everything you do moving forwards. If you’re an established business with few prior sustainability efforts, we can develop programs and guidance to begin making a positive impact.
Conversely, if you do have existing sustainability or CSR projects, we can take them to the next level – refining your strategy and making it more famous to build your brand and make more positive change.
As long as you have the ambition to build a better future for your brand, community and the world, we can help.
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We’d love to chat about your ambitions, challenges, and how we might be able to help, so just drop us an email, fill in the contact form, or feel free to get in touch with any of our founders on LinkedIn.
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