AI-powered mapping that reveals the smartest paths to behaviour change.
Terrain helps organisations understand how people behave, decide and change - then turns that landscape into clear, credible paths forward to make it happen.
We combine project-bespoke AI agents with human strategists to map the evidence, context, interventions and opportunities around a behaviour: what shapes it, what prevents it, what has shifted it before (including in adjacent fields, and other countries) and where your organisation can meaningfully act.
Want to get people moving more? Eating better? Using money more wisely? Teaching skills that really stick? Choosing more sustainably? Or help your staff adapt well to change? These are the types of big challenges Terrain thrives on.
Get in touch and we’ll show you how it works.
Set Our Compass
Together, we define the behaviour to change, audiences to understand, and boundaries of our terrain, before building your custom AI agents.
Map The Terrain
Guided by our strategists, your agents digest, compare and challenge real evidence across the space and adjacent areas.
Reveal New Paths
We then transform the map into opportunity spaces, hypotheses, actions and briefs to help you change behaviour for real.
Think of it as meta-analysis, supercharged: wider in evidence, richer in perspective, and more creative in the paths it reveals - made possible by AI agents and human strategists working together as partners.
We mapped the Terrain of youth food literacy across six markets for one of our clients, uniting over 700 credible, verified studies in 12 languages from thousands of candidates.
This uncovered new, high-impact ways to help young people eat better, while sharpening their long-term global impact strategy.
Behaviour change isn’t short of evidence.
It’s short of useful maps.
There are countless ways to create behaviour change, and endless examples of how it’s been achieved in different areas.
The problem is the evidence is scattered, inconsistent, in different languages, and often hard to apply to the specific change you want to make.
Academic studies, NGO interventions, political and corporate pilots, brand campaigns and market research all use different language, measures and definitions of success.
Terrain brings all the evidence together with AI, then maps the mechanisms, categorises the interventions, compares the outcomes, and reveals the patterns sitting beneath it all.
It even shows how things that have been proven in adjacent areas can be applied in ways that haven’t been thought of before.
So you can move from overwhelming information to clear, evidenced paths forward to make change.
But isn’t this what LLM chatbots do?
Not really.
Chatbots can give quick answers. Terrain builds a traceable evidence base.
We use project-bespoke Claude agents, each with a defined role and point of view, to search, compare, categorise and challenge the evidence across studies, interventions, languages, markets, mechanisms and adjacent behaviours.
Throughout our expert strategists frame, steer, verify and synthesise the work — transforming the output into a robust map of the landscape, built to reveal bold paths to behaviour change; creative, credible, and change-ready.
What Terrain maps
Terrain maps the layers that shape a challenge so we can answer the big questions. What actually matters? What has already worked, in our field and others? Where are the gaps? Where can we credibly play? And what should we do next?
Barriers
What stops people, systems or organisations from changing?
Interventions
What has already been done by brands, NGOs, corporates, governments and others?
Audiences
Who matters, what do they believe, and how are they segmented?
Adjacencies
What proven levers from adjacent fields could transfer into this space?
Markets
How does the challenge differ by country, culture, category or maturity?
White Space
Where is there unmet need, opportunity or untapped potential?
What you get
From behaviour change complexity to clear paths forwards.
Terrain turns a complex landscape of evidence and insight into strategic clarity you can act on. Delivered in a range of tailored outputs, depending on your needs.
Your Terrain Map
A structured overview of the behaviour-change landscape - the barriers, audiences, interventions, mechanisms, markets and white space that matters.
Built to help your wider team grow their understanding quickly.
Landscape Report
A robust research report delving into the strongest findings, patterns and implications garnered from the landscape, fronted with key insights and recommendations.
Built to give your leadership true confidence in the direction.
Change Pathways
Creative ideas for how to drive behaviour change in the space, including programmes, partnerships, campaigns, innovation, pilots, services and more.
Built to help you take action quickly and with credibility.
Opportunity Areas
Recommendations on where, how and why to take action next - the places where human need, behaviour-change potential and organisational credibility overlap.
Built to help you take distinctive action in new areas.
Action Briefs
Simple, actionable briefs your team, partners or agencies can use to build from, which we can help deliver and guide through development and implementation.
Built to make behaviour change easy to understand and spark.
Have a behaviour you want to change?
Tell us what you want to help people do, or stop doing.
We’ll help you map the Terrain and reveal the smartest paths forward.