AI has the power to help organisations positively impact the world more quickly, efficiently and effectively than ever before.

Synthesising impact data to discover what really works, removing the guesswork. Launching trials faster than we ever thought possible. Helping shape work around regulations, instead of getting hamstrung by them later.

At Onward, we combine human strategists with years of expertise with bespoke AI agents to help you build better impact, inside and outside your business, faster.

Explore our services below.

Onward Terrain

AI-powered behaviour change research

Big behaviour-change challenges are hard to tackle because the evidence is scattered, inconsistent and difficult to turn into action.

We use bespoke AI agents with human strategists to map complex behaviour-change spaces — from research and policy to NGO, brand and adjacent fields.

We turn overwhelming information into clear, evidenced paths forward, so clients can make smarter decisions, spot white space and build work that changes behaviour for real.

Green Lights

AI-powered green claims guidance

With green claims legislation and guidance evolving rapidly across the world, brands need to know how they can tell the world about their progress without fear.

Green Lights is built from AI agents trained on the key elements of green claims and your brand - the guidance, ongoing precedent, cases as they emerge, your tone of voice and more - to guide your work at every stage.

It’s not legal advice or guidance, or a replacement for it, but is built to give you more confidence along the way.