Our Work - Carbon Equity
Building a new brand strategy and identity for Carbon Equity
The Brief
Carbon Equity are an investment company democratising investment into world-changing private companies for both individuals and institutions. With the landscape ever more competitive, they needed a clearer brand strategy and identity to make them more distinctive and effective, while bringing to life their mission to make the world better through positive private equity.
The Work
We helped define the strategic beliefs at the heart of the brand, and put a simple, bold statement at the heart of their strategy - Make GOOD Money - bringing together the duality inherent in their approach: good returns, while doing good.
Using interviews and workshops, we built out the strategy with their core team, then used it as the foundations of a new visual identity, bringing these two sides of the coin together to create a truly standout brand in the category.
The Outcomes
The new strategy and identity launched in mid 2026.
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