Our Work - Galaxy: The Unhumble Project
Creating a new platform to help women thrive for Galaxy Chocolate
The Brief
Galaxy Chocolate have a long-running partnership with Young Women’s Trust as part of their mission to help 1 million women thrive by 2030. They asked us to help take the partnership to the next level with a bold platform that would both empower women everywhere and drive the brand and partnership into culture.
The Work
We created The Unhumble Project, an initiative to help women learn the power of self-promotion - because while it’s proven to open opportunities and help them thrive, women are 5x less likely to do it.
Centred on a free online course that anyone can take to learn the 5C’s of Self-Celebration - hosted on The Unhumble Project Hub - we worked with self-confidence coach Tiwalola Adebayo to build and activate the Project.
The 360 campaign, driving people to take the training, featured digital, social, OOH, radio, podcasts, influencer, PR, in-store, internal brand activations and more.
The Results
The Unhumble Project launched in early March 2026, with coverage in titles like The Sun, The Mirror and Verge. Now we’re waiting for full results while the campaign rolls out.
