Our Work - Kantar
Bringing Kantar’s sustainable audience segments to life
The Brief
Kantar, the global insights company, had identified 7 audiences divided by sustainable behaviours and values. They briefed us to bring them to life for their brand and corporate clients, to help them build Sustainability Communication and drive sustainable behaviour change with consumers.
The Work
We named the audiences, shaped a story for each, turning complex sustainability research into something people could quickly understand and use. Then we brought them to life as seven tarot-style cards to engage clients and guide their strategy, and created a film that introduced the segmentation in a memorable and distinctive way.
The Results
As of 2026 Kantar have used the audiences we created in over 500 projects with global clients.
Want to make your sustainability work more clear and compelling?
Discover how we help organisations turn sustainability progress, evidence and insight into communication people can understand, believe in and act on.